September 1, 2014

Tweet Follow Like +1 Stumble Oh My

StumbleUponRedditShare

Recently a small business owner asked me if they should be participating on social networks and whether or not he should be on all of them. My response was yes, no and maybe. I waited for his puzzled look to settle in before I began to explain. Before you engage the public on social networks […]

Ragu Spills the Sauce

StumbleUponRedditShare

On this edition of the Friday Advertising Focus we will take a look at the Social Media Campaign that Ragu embarked on recently. One of the goals of any advertising campaign is to stir emotion in the target audience. However, you don’t want to spill the sauce so to speak as the team from Ragu […]

Friday Advertising Focus – Dodge Journey Search

StumbleUponRedditShare

In the first Friday Advertising Focus we will be discussing an advertising campaign that has actually been going on for awhile but this past week was the first time it crossed my path. It was just a normal night hanging out around the house when a TV commercial caught my attention and drew me back into […]

Friday Advertising Focus

StumbleUponRedditShare

Every Friday I will be sharing a new feature called the Friday Advertising Focus. We are bombarded with advertising messages every day whether they are online, television, radio, print, direct mail or outdoor some will fail and some will succeed. The Friday Advertising Focus will examine one advertising piece that I come in contact with […]

All Internet Traffic is Not Created Equal

StumbleUponRedditShare

I hear it all the time no matter if it is a brick and mortar business or a webmaster looking to monetize traffic, “I just need more traffic”. While that is a very true statement it is not the complete answer to growing your business online or offline. In the paragraphs that follow we’ll take […]